Smartly for Reddit

Now you can build your Reddit ads in Smartly, too. Create highly targeted, on-brand ads and traffic them to Reddit at scale with Smartly’s campaign creation and automation tools.

• Create dynamic ad templates directly in Smartly.

• Enhance your assets in Smartly’s AI Studio.

• Edit your feed with or without AI assistance, and review and approve the result in with Smartly.

• Use Smartly’s versatile Reporting capabilities to analyze and optimize campaigns, including creative element level reporting and Brand Pulse.

• Automatically optimize campaign performance with Smartly’s AI enhanced Predictive Budget Allocation.

To use Smartly with Reddit, you need a Reddit account. For more information, see Reddit documentation.

Supported campaign objectives

• Brand Awareness & Reach

• Traffic

• Conversions

• Video views

• App Installs

• Lead Generation (Coming H1’26)

Supported ad formats

• Video ads

• Image ads

• Conversation ads

• Carousel ads

• Free-form ads (Free-form editor coming H2 2026)

Get started with Reddit in Smartly

Connect your account

1. In the main navigation, click the Smartly icon to go to the Homepage.

2. Click Connect Ad Accounts > Reddit.

3. Click Authorize Reddit.

4. Log in with your Reddit credentials with account administrator privileges.
   Smartly connects to your Reddit account and pulls in campaign data.

Start trafficking ads

1. Add an automation feed and/or a product catalog.

2. Create a workspace.

3. Create a campaign, ad sets and ads.

4. Create an image or video template.

5. Set up your campaign with your the templates.

6. Publish your campaign.

Analyze campaign performance

1. In the main navigation, click Intelligence > Reports.

2. Click the Reddit tab to start building reports.

Optimize your campaign automatically

1. Create a budget pool.

2. Set up Predictive Budget Allocation.

Trigger changes and notification emails

Set up triggers to take advantage of Smartly’s versatile automation.