Welcome to the next evolution of your advertising strategy. Just as Smartly has revolutionized your social advertising workflow, we're now bringing the same power, automation, and unified insight to the world of programmatic advertising.
With Smartly for Programmatic, you can integrate your smartly account with leading Demand-Side Platforms (DSPs) like Amazon DSP, Yahoo DSP, Google DV360 and The TradeDesk. This integration allows you to traffic ads, monitor performance, and gain a holistic view of your entire digital advertising landscape in one central place.
Why Smartly programmatic
Get access to the variety of CTV inventories our DSP partners offer.
Traffic your Smartly creatives directly to The Trade Desk, Amazon DSP, Yahoo as well as CM360 ad server. You can do this from the same producer.
View your ads’ performance on various channels in one place.
Build creative at scale in Smartly and align it with the targeting from the DSP.
Getting started
Before you begin, make sure you have an active advertiser account with one of our supported DSP partners (for example, Yahoo DSP, Amazon DSP, TradeDesk).
Connect your DSP Account
To connect your DSP account to Smartly, see the DSP specific instructions:
Create your campaign in your DSP
Create your campaign, line items, and AdGroups on your DSP account.
Note
There is a project to allow users to create media in Smartly for AmazonDSP, the discovery work is on-going.
Traffic your Smartly creatives to your DSP AdGroup, campaign or line item
When you have connected your DSP account to Smartly, and have your campaign and creatives ready, you can traffic your creatives to the DSPs.