Smartly for Yahoo DSP, The Trade Desk, and Google DV360

Alpha functionality

This functionality is still being developed and is expected to change over time. Right now we only enable it for a limited number of customers. If you're interested, reach out to your Customer Success Manager for more details and eligibility requirements.

Welcome to the next evolution of your advertising strategy. Just as Smartly has revolutionized your social advertising workflow, we're now bringing the same power, automation, and unified insight to the world of programmatic advertising.

You can integrate your smartly account with leading Demand-Side Platforms (DSPs), Yahoo DSP, Google DV360 and The Trade Desk. This integration allows you to traffic creatives, optimize campaign performance across DSPs and social channels, monitor performance, and gain a holistic view of your entire digital advertising landscape in one central place. You can also get access to the variety of CTV inventories our DSP partners offer.

Smartly helps streamline your programmatic advertising across multiple phases of your digital marketing journey, from creative production to live optimization.

Note
Media operations like campaign creation and targeting, and media planning and buying, still take place outside Smartly.

Getting started

Before you begin, make sure you have an active advertiser account with at least one of our supported DSP partners. After you’ve connected your account, you can go on to building templates, setting up automation feeds, and launching trafficking ads.

Asset creation

Use Smartly creative templates and template sets to produce on-brand creatives for multiple channels.
Connect an automation feed to scale and personalize your creatives.
Use creative AI to edit text and images, assemble videos, and generate creatives at scale.

Connect your DSP Account

To connect your DSP account to Smartly, see the DSP specific instructions:

Ad creation and trafficking

Use Producer to traffic creatives to Yahoo DSP, The Trade Desk, and Display & Video 360.
Automate your ad creation with automation feeds.

Pre-flight measurement and benchmarking

Use Creative Predictive Potential to test if your creatives are likely to catch your audience’s attention before the campaign even goes live.

In-flight optimization

Activate Predictive Budget Allocation (PBA) to automatically reallocate budget across ad sets and campaigns to maximize overall performance.
Use triggers to define automatic actions based on predefined performance conditions.
Enable Ad rotation to reduce ad fatigue and prioritize fresh or high-performing ads.

In-flight and post-flight measurement

Use Smartly’s Reporting capabilities to see how your campaigns are performing. View your ads’ performance on various channels in one place.
Use Brand Pulse to measure the performance of your ads while they’re still running and act on new possibilities immediately.
Use Creative Insights to see which of your creatives have performed the best.