Smartly for Pinterest

  • Updated on Jul 2, 2025
  • Published on Oct 16, 2024
  • 1 minute(s) read
Prev Next

Smartly for Pinterest brings the Smartly capabilities to your Pinterest advertising. What we offer includes

  • effective campaign management

  • automation for campaigns, ads, creative and optimizations

  • image and video templates

  • advanced campaign and brand reporting

  • triggers, catalog mappings

  • … and more!

Top Smartly features for Pinterest

Campaign management

Smoothly set up campaigns, ad groups and ads

You can create and edit multiple campaigns, ad groups and ads at once, allowing you to quickly drive changes to your campaign fleet in one flow.

Automate your advertising

Set up automation for your campaigns, ad groups and ads (assets), which allows you to update, create and retire assets by simply updating a spreadsheet. The Smartly system will update and publish the assets automatically without needing to go into Smartly or Pinterest Ads Manager.

Enhance your catalog feeds

You can manage your Snapchat catalog feeds through Smartly. Set up your field mappings and replace values to get the correct format before sending it to Snapchat. You can also attach image templates to the feed, to enhance the visuals for your catalog sales ads.

Supported campaign objectives

  • Brand awareness

  • Video views

  • Consideration

  • Conversions

  • Catalog sales

  • Video completion campaigns

Supported ad formats

  • Image Ads

  • Video Ads

  • Carousel Ads

  • Shopping Ads Image

  • Collection Ads

  • Partial support for Ideas Ads

Get started with Smartly for Pinterest

Connect your account

To get started, connect your Pinterest ad account to Smartly.

Start trafficking ads

  1. Add an automation feed and/or a product catalog.

  2. Create a workspace.

  3. Create a campaign, ad sets and ads.

  4. Create an image or video template.

  5. Set up your campaign with your the templates.

  6. Publish your campaign.

Analyze campaign performance

  1. In the main navigation, click Intelligence > Reports.

  2. Click the Pinterest tab to start building reports.

Optimize your campaign automatically

  1. Create a budget pool.

  2. Set up Predictive Budget Allocation.

Trigger changes and notification emails

Set up triggers to take advantage of Smartly’s versatile automation.

Get started

Availability

Pinterest ads are not available to Pinterest Business accounts in all countries. See Ads availability on the Pinterest help center for a list of supported advertiser locations.

This collection of short videos will help you get started with Pinterest in no time!