Introduction to Smartly

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  • Updated on Jan 22, 2026
  • Published on Sep 13, 2024
  • 1 minute(s) read
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Smartly is an AI powered advertising solution for boosting team productivity and driving growth. With Smartly, you can offer your audiences targeted, effective experiences across channels, track your advertising metrics and optimize your content and delivery based on performance.

Whether you’re a brand, performance or creative team or an advertising agency, we help you automate every aspect of your paid social strategy - from planning and buying to measuring, real-time optimization, and creative delivery, to reporting.

We also offer Dynamic Creative Optimization across programmatic and paid social channels.

Smartly streamlines your strategies with customized ad creation, cross-channel management, and intelligent real-time optimization. Stop working in silos and give your team a shared vision!

We offer three suites for easily handling large volumes of ads and data:

  • Creative: Automate your creative production at enterprise scales with Gen AI and offer personalized experiences on social media, video and display that will engage your target audience.

  • Media: Engage with consumers on a deeper level and deliver real business results with full-funnel campaign management, automated campaign workflows and AI enabled predictive algorithms to optimize bids and budgets.

  • Intelligence: Optimize your campaign performance and visualize source of truth data in AI-driven real time, bringing facts together into insights with dynamic pivot table reporting dashboards, 3rd and 1st party data integrations and automated ad rotation and fatigue prediction.

AI features and capabilities are available for all suites. You can enrich your catalog and feed data, produce creatives at scale, and automatically optimize for various goals with AI help.

The social channels currently supported by Smartly are:

Supported programmatic access:

  • Amazon DSP

  • Google Campaign Manager (CM360)

  • Google Display&Video (DV360)

  • The Trade Desk

  • Yahoo DSP