Smartly for Amazon DSP

With Smartly for Amazon DSP you can connect your Smartly account with Amazon DSP combining Amazon advertising with Smartly capabilities. This allows you to create and manage campaigns, publish ads, monitor and improve performance, and create and analyze creatives.

Smartly for Amazon DSP enables the full workflow for programmatic advertising spanning creative asset creation, media implementation, ad trafficking, pre and in flight optimization and reporting.The sections below describe each stage and the capabilities available.

Media benefits

Smartly for Amazon DSP lets you create, manage, and publish campaigns from Smartly using Amazon audience-targeting options. You can scale ad creation with automation feeds.

Creative benefits

Create on-brand, personalized creatives at scale with templates, automation feeds, and creative AI. Creative Pretesting can help assess creatives before launch, while Creative Insights shows which performed best.

Optimization benefits

Track campaign performance and audience reach with reporting and Brand Pulse, and manage budgets automatically with Predictive Budget Allocation. Reach Planner estimates incremental reach for CTV ads.

Asset creation

• Use Smartly creative templates and template sets to produce on-brand creatives for multiple channels.

• Connect an automation feed to scale and personalize your creatives.

• Use creative AI to edit text and images, assemble videos, and generate creatives at scale.

Campaign setup

• Use Amazon DSP for Workspaces with Amazon-specific audience-targeting options to create, manage and publish campaigns directly from Smartly.

Supported media types

• Streaming TV

• Online video

• Display (selected ad types)

Supported campaign objectives and KPIs

• Awareness with KPIs

  • Reach

  • Frequency

• Consideration with KPIs

  • Click through rate (CTR)

  • Cost per click (CPC)

  • Cost per video completion (CPVC)

  • Video completion rate (VCR)

  • Cost per detail page view (CPDPV)

  • Detail page view rate (DPVR)

• Conversion with KPIs

  • Return on ad spend (ROAS)

  • Total ROAS (T-ROAS)

  • Cost per action (CPA)

  • Combined ROAS (C-ROAS)

  • Cost per signup (CPSU)

  • Cost per first app open (CPFAO)

Supported buy types

• Programmatic guaranteed deals

• Private auction deals

• Preferred buys

• Open auctions

Ad creation and publishing

• Use Amazon DSP for Workspaces to create and publish ads directly from Smartly.

• Automate your ad creation with automation feeds.

• Use Producer to seamlessly traffic creatives to Amazon DSP.

Pre-flight measurement and benchmarking

• Use Creative Predictive Potential to test if your creatives are likely to catch your audience’s attention before the campaign even goes live.

• Use Reach planner to understand the incremental reach of Amazon Prime before the campaign goes live. Reach planner is available for Amazon DSP CTV ads.

In-flight and post-flight measurement and optimization

• Use Smartly’s Reporting capabilities to see how your campaigns are performing. View your ads’ performance on various channels in one place.

• Use Brand Pulse to understand the audiences you are reaching with your campaigns in real time.

• Use Creative Insights to see which of your creatives have performed the best.

• Manage budgets automatically with Predictive Predictive Budget Allocation Allocation.

Get started with Smartly for Amazon

Connect your account

1. Connect your Amazon advertiser account.

Start creating campaigns and ads

1. In the main navigation, click Media > Campaign Workspaces.

2. Create a Workspace.

3. Create a campaign, ad sets and ads.

4. Publish your campaign.

Start trafficking ads to Amazon DSP

1. Create your campaign in Amazon DSP.

2. Create a template.

3. Create a Producer.

4. Create and assign relevant user segments.

5. Traffic your ads to Amazon DSP.