With Smartly for Amazon DSP you can connect your Smartly account with Amazon DSP combining Amazon advertising with Smartly capabilities. This allows you to create and manage campaigns, traffic ads, monitor and improve performance, and create and analyze creatives.
Smartly for Amazon DSP enables the full workflow for programmatic advertising spanning creative asset creation, media implementation, ad trafficking, pre and in flight optimization and reporting.
Asset creation
Use Smartly creative templates and template sets to produce on-brand creatives for multiple channels.
Connect an automation feed to scale and personalize your creatives.
Use creative AI to edit text and images, assemble videos, and generate creatives at scale.
Campaign setup
Use Amazon DSP for Workspaces with Amazon-specific audience-targeting options to create, manage and publish campaigns directly from Smartly.
Supported media type
Streaming TV
Supported campaign objectives and KPIs
Awareness with Reach KPI
Supported buy types
Programmatic guaranteed deals
Ad creation and trafficking
Use Producer to seamlessly traffic creatives to Amazon DSP.
Use Amazon DSP for Workspaces to create and publish ads directly from Smartly.
Pre-flight measurement and benchmarking
Use Creative Predictive Potential to test if your creatives are likely to catch your audience’s attention before the campaign even goes live.
Use Reach planner to understand the incremental reach of Amazon Prime before the campaign goes live.
In-flight and post-flight measurement
Use Smartly’s Reporting capabilities to see how your campaigns are performing. View your ads’ performance on various channels in one place.
Use Creative Insights to see which of your creatives have performed the best.
Get started with Smartly for Amazon
Connect your account
Connect your Amazon advertiser account.
Start creating campaigns and ads
In the main navigation, click Media > Campaign Workspaces.
Create a Workspace.
Publish your campaign.