Smartly for Spotify

Spotify joins Smartly’s selection of channels in 2025.

Spotify is the #1 most home-screened app in the world! You can reach listeners in different moments and moods of their day, in an environment of emotional connection and engagement. Get better engagement, expand your reach, and combine audio with other formats to increase your audiences purchase intent.

Smartly for Spotify offers:

• Automated campaign creation and management including Spotify-specific audience-targeting options in Workspaces

• Using the Creative Editor to create image, video, and audio templates

• Advanced reporting and optimization features, including Ad Ranking insights

• Triggers

• Smartly’s AI enhanced Predictive Budget Allocation (PBA)

To use Smartly with Spotify, you need a Spotify account. For more information, see Spotify documentation.

Supported campaign objectives (delivery goals in Spotify lingo)

• AWARENESS: Reach, impressions, video views

• WEBSITE TRAFFIC: Clicks, page views

• ENGAGEMENT ON SPOTIFY: Streams, clicks

• APP PROMOTION: Installs

Supported ad formats

• Single image

• Video

• Audio

Get started with Smartly for Spotify

Connect your account

Connect a Spotify account.

Start trafficking ads

1. Create a workspace.

2. Create a campaign, ad sets and ads.

3. Create an image, video or audio template.

4. Set up your campaign with your the templates.

5. Publish your campaign.

Analyze campaign performance

1. In the main navigation, click Intelligence > Reports.

2. Click the Spotify tab to start building reports.

Note

The Spotify offering for Smartly is still in beta, so some of the reporting functionalities may not be available yet.

Optimize your campaign automatically

1. Create a budget pool.

2. Set up Predictive Budget Allocation.

Trigger changes and notification emails

Set up triggers to take advantage of Smartly’s versatile automation.