Smartly for Spotify

Spotify is the #1 most home-screened app in the world! You can reach incremental audiences in different moments and moods of their day, in an environment of emotional connection and engagement. Get better engagement, expand your reach, and combine audio with other formats to increase your audiences purchase intent.

Smartly for Spotify offers:

Automated campaign creation and management including Spotify-specific audience-targeting options in Workspaces
Using the Creative Editor to create image, video, and audio templates
Advanced reporting and optimization features, including Ad Ranking insights
Triggers
Smartly’s AI enhanced Predictive Budget Allocation (PBA)

Known limitations for Spotify

XPBA is currently not supported due to Spotify API limitations in which decreasing or increasing daily budgets either pauses the delivery + requires a new delivery or the changes take effect on the following day. This is not compatible with other platforms. Spotify-only PBA is supported.
Triggers are supported but Spotify API limitations pause the campaign delivery for a specific time period. This is being mitigated with a notification on the UI so the users have full visibility.

Get started with Smartly for Spotify

Connect your account

Connect a Spotify ad account.

Start creating ads

In the main navigation, click Media > Campaign Workspaces.
Create a Workspace.
Create a campaign, ad sets and ads.
Create an image, video or audio Template.
Set up and publish your campaign with the Template and Feed.

Analyze campaign performance

In the main navigation, click Intelligence > Reporting.
Click the Spotify tab to start building reports.

Optimize your campaign automatically with PBA

In the main navigation, click Intelligence > Reporting > Optimization.
Create a Budget Pool.
Set up Predictive Budget Allocation.

Trigger changes and notification emails

In the main navigation, click Intelligence > Triggers.
Set up Triggers to take advantage of Smartly’s versatile automation.