Now you can build your Reddit ads in Smartly, too. Create highly targeted, on-brand ads and traffic them to Reddit at scale with Smartly’s campaign creation and automation tools.

Create dynamic ad templates directly in Smartly.
Enhance your assets in Smartly’s AI Studio.
Edit your feed with or without AI assistance, and review and approve the result in Producer.
Use Smartly’s versatile Reporting capabilities to analyze and optimize campaigns, including creative element level reporting and Brand Pulse.
Automatically optimize campaign performance with Smartly’s AI enhanced Predictive Budget Allocation.

To use Smartly with Reddit, you need a Reddit account. For more information, see Reddit documentation.

Supported campaign objectives

Brand Awareness & Reach
Traffic
Conversions
Video views
App Installs

Supported ad formats

Video ads (creative templates coming in H2 2025)
Image ads
Conversation ads
Carousel ads
Free-form ads (static text and automation coming in H2 2025)

Get started with Reddit in Smartly

Connect your account

In the main navigation, click the Smartly icon to go to the Homepage.
Click Connect Ad Accounts > Reddit.
Click Authorize Reddit.
Log in with your Reddit credentials with account administrator privileges.
Smartly connects to your Reddit account and pulls in campaign data.

Start trafficking ads

Add an automation feed and/or a product catalog.
Create a workspace.
Create a campaign, ad sets and ads.
Create an image or video template.
Set up your campaign with your the templates.
Publish your campaign.

Analyze campaign performance

In the main navigation, click Intelligence > Reports.
Click the Reddit tab to start building reports.

Optimize your campaign automatically

Trigger changes and notification emails

Set up triggers to take advantage of Smartly’s versatile automation.