Smartly for Spotify

  • Updated on Dec 1, 2025
  • Published on Oct 15, 2025
  • 1 minute(s) read
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Spotify is the #1 most home-screened app in the world! You can reach incremental audiences in different moments and moods of their day, in an environment of emotional connection and engagement. Get better engagement, expand your reach, and combine audio with other formats to increase your audiences purchase intent.

Smartly for Spotify offers:

  • Automated campaign creation and management including Spotify-specific audience-targeting options in Workspaces

  • Using the Creative Editor to create image, video, and audio templates

  • Advanced reporting and optimization features, including Ad Ranking insights

  • Triggers to notify you or make your changes for you whenever a specific condition is fulfilled

  • Smartly’s AI enhanced automatic budget management with Predictive Budget Allocation (PBA)

Known limitations for Spotify

  • Automatically managing budgets across channels is currently not supported for Spotify due to Spotify API limitations in which decreasing or increasing daily budgets either pauses the delivery + requires a new delivery or the changes take effect on the following day. This is not compatible with other platforms. You can automatically manage your budget within Spotify however.

  • Triggers are supported but Spotify API limitations pause the campaign delivery for a specific time period whenever a trigger makes changes. This is being mitigated with a notification on the UI so you have full visibility.

Get started with Smartly for Spotify

Connect your account

Connect a Spotify ad account.

Start creating ads

  1. In the main navigation, click Media > Campaign Workspaces.

  2. Create a Workspace.

  3. Create a campaign, ad sets and ads.

  4. Create an image, video or audio Template.

  5. Set up and publish your campaign with the Template and Feed.

Analyze campaign performance

  1. In the main navigation, click Intelligence > Reporting.

  2. Click the Spotify tab to start building reports.

Manage your budgets automatically with PBA

  1. In the main navigation, click Intelligence > Reporting > Optimization.

  2. Create a Budget Pool.

  3. Set up Predictive Budget Allocation.

Trigger changes and notification emails

  1. In the main navigation, click Intelligence > Triggers.

  2. Set up Triggers to take advantage of Smartly’s versatile automation.

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