The challenge of cross-channel advertising
When your company advertises all over the social space, the marketing team doesn't have it easy. Bluntly put, managing campaigns across channels is time-consuming and inefficient, conflicting with the goals typically set for any marketing department.
Managing ads across different channels typically means using several tools and UIs concurrently and consecutively.
You need to launch campaigns quickly but setting them up and optimizing them across channels is slow and laborious.
Optimizing one campaign is easy, optimizing several campaigns in a single channel is a bit more difficult, but optimizing lots of campaigns in different channels? Actually pretty darn difficult.
The Smartly solution
Combining Workspaces with Smartly feed automation gives you centralized control over a great range of campaigns. You can create your campaign blueprints easily in Workspaces, and then connect them to an automation feed as a central data source. And finally, use filtering and feed data to create a range of campaigns from a (small) handful of blueprints!
Then level up by using triggers and Predictive Budget Allocation (PBA) to automate ad adjustments. PBA lets you use ad performance as a basis for increasing or reducing ad spend, dynamically adjusting your budget across all selected campaigns. Triggers can, among other things, switch ads on or off depending on any set of criteria that you can reduce to a data feed: stock prices, weather, time of day, traffic speed... and of course performance, too.
And finally the icing on the cake: Smartly's cross-channel reporting provides a unified view of campaign performance across all your channels. See your whole performance data at a glance and identify what you need to tweak - and what to leave well alone.
Set up campaigns across several channels
The general workflow for scaling up across channels is:
Create your automation feed. (Here's a sample.) This is a great opportunity to re-use an existing Meta feed, which you'll see in the video below.
Set up your campaigns with the help of automation.
Launch the campaigns.
Set up Predictive Budget Allocation.
Analyze performance in Smartly Reporting and manually optimize if necessary.
For more details, here's a Smartly video to talk you through the whole process!