Note
You need to connect a YouTube channel for video ads on Google Ads and DV360. The video assets need to be uploaded to your YouTube channel. You can upload videos from Asset Library or bulk upload them from Workspaces.
YouTube isn’t its own channel in Smartly, but you can publish ads to YouTube through Google Ads or Google Display & Video 360 (DV360). Decide which channel to use based on your media workflow, campaign requirements, and measurement needs.
YouTube through Google Ads
Create, manage, and automate supported YouTube campaigns in Smartly Workspaces. Smartly Reporting can show Google Ads performance alongside other channels. You can also use Reach Planner, Brand Pulse, and PBA.
Smartly supports the following YouTube/Video campaigns and you can automate them at the ad level:
You can also create the following Google Ads campaign types that deliver to YouTube placements:
YouTube through DV360
Use DV360 if your campaign requires DV360’s media buying and campaign controls for larger or more complex campaigns.
Use Smartly for supported creative, trafficking, reporting workflows. Campaign setup, targeting, planning, and buying take place in DV360.
The main Smartly solutions for DV360 are:
Note
Brand Pulse is available for Demand Gen & YouTube (VRC/VVC) via Google Ads, and YouTube on DV360. Brand Pulse reporting for YouTube is currently limited to one campaign at a time. Create separate reports for each campaign.