Smartly for Snapchat brings the Smartly capabilities to your Snapchat advertising, including effective campaign management, automation, image and video templates, pivot reporting, predictive optimization, triggers, catalog mappings, and more.

Campaign management

Smoothly set up campaigns, ad sets and ads

You can create and edit multiple campaigns, ad sets and ads at once, allowing you to quickly drive changes to your campaign fleet in one flow.

Read more about campaign management.

Automate your advertising

Set up automation for your campaigns, ad sets and ads (assets), which allows you to update, create new and retire assets by simply updating a spreadsheet. The Smartly system will update and publish the assets automatically without needing to go into Smartly or Snapchat Ads Manager.

Read more about campaign automation.

Enhance your catalog feeds

You can manage your Snapchat catalog feeds through Smartly. Set up your field mappings and replace values to get the correct format before sending it to Snapchat. You can also attach image templates to the feed, to enhance the visuals for your catalog sales ads.

Read more about dynamic (catalog) ads on Snapchat.

Media management

Enhance your media with image and video templates

Use templates to enhance your visuals and drive better performance. Smartly media templates are like image or video editors, where you have layers and formatting tools. Bring in your brand with fonts, colors, logos, messaging to get attention and drive traffic. Templates are most often used together with Automated Ads or Catalogs, where you can bring in information about products to your ads, like product image, price or name.

Read more about Templates.

Reporting and optimization

Pivot reporting lets you arrange the data the way you like it

With Smartly reporting, you can pivot your data and add columns based on any data that is available. Reporting is available cross-account and cross-channel. You can integrate external data systems to bring in 3rd party data to your reports.

Read more about Reporting.

Automate changes with Triggers

Instead of manually updating your ads over the weekend, let triggers automatically update them for you. Triggers can be set up on campaigns, ad sets or ads. They look for conditions, and perform actions when those conditions are fulfilled. For example, you can cut your budget down on weekends and ramp them back up on Monday, pause individual ads with too low return on ad spend or send an email to you when a certain number of impressions have been reached.

Read more about Triggers.

Optimize budgets between campaign ad sets with Predictive budget optimization (PBA)

Smartly can look at the performance of your ads and do budget shifts to maximize the performance based on the metric of your choosing. PBA can work with the budget of a single campaign, shifting budgets within the ad sets within it, or you can bring in multiple campaign to be a bigger pool. It will reduce the budget for lower performing ad sets and give it to the better performing ones, trying to maximize the future results based on past performance.

Read more about Predictive Budget Allocation.

Keep your ads fresh with Ad Rotation

Ad rotation keeps your audience engaged by showing them new ads over time and reducing banner blindness. In Smartly, you can use automatic ad rotation during a campaign to rotate ads within an ad set.

Read more about Ad Rotation.

Find the most engaging content with Creative Insights

Creative Insights help identify the highest-performing assets within your ads. The AI-assisted Creative Insights reports rank ad creatives by their impact, highlighting you the designs move the needle most.

Read more about Creative Insights.

Supported campaign objectives

Awareness and engagement

Good for: Brand awareness, video views, ad engagement, calls & texts, place promotion
Available ad formats: single image or video ads, story ads, collection ads, commercials, AR ads
Additional settings:
- Performance goal: impressions, 15-second video views, 2-second video views, clicks, shares, story opens
- Promotion type: promote places (Smartly doesn’t support)

Traffic

Good for: clicks to website or app, landing page views
Available ad formats: single image or video ads, story ads, collection ads, AR ads
Additional settings:
- Conversion location: website, app

Leads

Good for: leads, clicks to lead form or website*, landing page views, website conversions
Available ad formats: single image or video ads, story ads, collection ads
Additional settings:
- Conversion location: website, lead form

App promotion

Good for: app installs, app installs + in-app action, app re-engagement
Available ad formats: single image or video ads, story ads, collection ads, AR ads

Sales

Good for: product catalog sales, website conversions, app re-engagement (conversions)
Available ad formats: single image or video ads, story ads, collection ads, AR ads
Additional settings:
- Conversion location: website, app

*) Lead gen campaigns and ad sets can be set up in Smartly. However, Lead gen ads must be created in Snapchat Ads Manager, as Smartly does not support form builder for Lead Gen ads.

Supported ad formats

Smartly supports all the ad formats that are available in Snapchat:

Single Image or Video
Story (A series of 1-20 single images or videos with a discovery tile for the Stories tab)
Collection (showing four tappable tiles)
AR Lens (augmented reality experience)

Note
Snapchat recognizes Commercials as a distinct ad format consisting of non-skippable Single Video ads. Smartly also supports Commercials; however, in Smartly they are treated as part of Single Image or Video ads.
You can set up commercials by indicating it in ad set settings, and setting up a single video ad.

Read up on Snapchat ad formats for more details on the ad formats.

Get started with Smartly for Snapchat

To get started, connect your Snapchat ad account to Smartly.

Smartly Customer Insights

Fireside Chat with SearchMint at Smartly Connect Stockholm, June 2017