---
title: "Smartly for Meta"
slug: "smartly-for-meta"
updated: 2025-07-04T11:08:14Z
published: 2025-07-04T11:08:14Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.smartly.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Smartly for Meta

**Smartly drives value to advertisers in creating, automating, personalizing and optimizing your Meta campaigns**.

## Media benefits

On the Media side, Smartly allows you faster and easier to use campaign creation by bulk, managing campaigns from multiple ad accounts in a single view, automating them from a feed-based data source, and enhancing the accuracy, visibility, and Q/A of any launch. This powered-up experience for campaign creation and management for Meta is called [**Workspaces**](/v1/docs/get-to-know-the-meta-workspace)**.**

As a result, you can expand your brand and drive better performance in a few clicks with hyper-targeted and personalized campaigns. You can also reduce manual work and spend more time on strategy and testing to improve your results, even with high volumes of campaigns and ad accounts.

## Creative benefits

On the creative side, Smartly helps you boost performance of your campaigns by adapting, scaling, editing, and testing thousands of creatives with Image and Video Templates. These can be applied to catalog content or your non-catalog ads and to all Meta ad creatives.

## Optimization benefits

Smartly also helps you automate actions, bid differently for your best segments, fight ad fatigue, and optimize the performance of your campaigns based on your true KPIs.

![](https://cdn.document360.io/2244e90b-7aef-4bed-af21-d208d1b9e768/Images/Documentation/11617722978204.png)

## Supported campaign objectives

- Awareness
- Traffic
- Engagement
- Leads
- App promotion
- Sales

For more information, see [Meta campaigns](/v1/docs/introduction-to-campaigns-at-smartly).

## Supported ad formats

- Single
- Collection
- Carousel
- Existing post
- Advantage+

## Get started with Smartly for Meta

To get started, [connect your Meta ad account to Smartly](/v1/docs/connect-a-meta-ad-account).

The largest unit in the advertising campaign hierarchy. Defines the advertising objective and contains ad sets and ads.

A profile used to create, manage, and monitor advertising campaigns in a channel.

In advertising, a product catalog is a list of products to be promoted. It also includes product-specific information like price, color, type etc.