---
title: "Smartly for Amazon DSP"
slug: "smartly-for-amazon"
updated: 2026-03-25T12:45:51Z
published: 2026-03-25T12:45:51Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.smartly.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Smartly for Amazon DSP

Alpha functionality

          This functionality is still being developed and is expected to change over time. Right now we only enable it for a limited number of customers. If you're interested, reach out to your Customer Success Manager for more details and eligibility requirements.

With Smartly for Amazon DSP you can connect your Smartly account with Amazon DSP combining Amazon advertising with Smartly capabilities. This allows you to create and manage campaigns, traffic ads, monitor and improve performance, and create and analyze creatives.

Smartly for Amazon DSP enables the full workflow for programmatic advertising spanning creative asset creation, media implementation, ad trafficking, pre and in flight optimization and reporting.

## Asset creation

- Use [Smartly creative templates](/v1/docs/work-with-creative-templates) and template sets to produce on-brand creatives for multiple channels.
- [Connect an automation feed](/v1/docs/define-a-data-source-for-image-and-video-templates) to scale and personalize your creatives.
- Use [creative AI](/v1/docs/introduction-to-smartly-ai-studio) to edit text and images, assemble videos, and generate creatives at scale.

## Campaign setup

- Use [Amazon DSP for Workspaces](/v1/docs/amazon-campaign-settings) with Amazon-specific audience-targeting options to create, manage and publish campaigns directly from Smartly.

### Supported media type

- Streaming TV

### Supported campaign objectives and KPIs

- Awareness with Reach KPI

### Supported buy types

- Programmatic guaranteed deals

## Ad creation and trafficking

- Use [Producer](/v1/docs/introduction-to-producer) to seamlessly traffic creatives to Amazon DSP.
- [Use Amazon DSP for Workspaces to create](/v1/docs/create-amazon-ads) and publish ads directly from Smartly.
- [Automate your ad creation with automation feeds](/v1/docs/automate-campaign-creation).

## Pre-flight measurement and benchmarking

- Use [Creative Predictive Potential](/v1/docs/analyze-creatives-before-launch-with-creative-predictive-potential) to test if your creatives are likely to catch your audience’s attention before the campaign even goes live.
- Use Reach planner to understand the incremental reach of Amazon Prime before the campaign goes live.

## In-flight and post-flight measurement

- Use Smartly’s [Reporting capabilities](/v1/docs/introduction-to-reporting-in-smartly) to see how your campaigns are performing. View your ads’ performance on various channels in one place.
- Use [Creative Insights](/v1/docs/analyze-creative-performance) to see which of your creatives have performed the best.

## Get started with Smartly for Amazon

### Connect your account

1. Connect your Amazon advertiser [account](/v1/docs/amazon-dsp-in-smartly).

### Start creating campaigns and ads

1. In the main navigation, click **Media > Campaign Workspaces**.
2. Create a [Workspace](/v1/docs/introduction-to-workspaces).
3. Create a [campaign](/v1/docs/amazon-campaign-settings), [ad sets](/v1/docs/amazon-ad-set-settings) and [ads](/v1/docs/create-amazon-ads).
4. Publish your campaign.

### Start trafficking ads to Amazon DSP

1. Create your campaign in Amazon DSP.
2. Create a [template](/v1/docs/create-smartly-templates).
3. Create a [Producer](/v1/docs/create-a-producer).
4. [Create](/v1/docs/creating-signals#create-a-user-segment-audience) and [assign](/v1/docs/creating-signals#apply-user-segments) relevant user segments.
5. [Traffic your ads to Amazon DSP](/v1/docs/trafficking-your-smartly-creatives-to-your-dsp-adgroup-campaign-or-line-item).