The default widgets provide a quick, convenient view of the most frequently used metrics.
You can also add your own widgets to keep an eye on metrics that are the most important for your business.
Key Performance Indicators
The Key Performance Indicators widgets show your Smartly usage in terms of your total spend, number of impressions, link clicks and CPM.
To adjust the timeframe, change the dates in the top right corner of the page.
Monthly Spend
The Monthly Spend widget shows the cumulative spend of the current month. You can also press a button to access reporting. In the coming version you will also see the estimated spend to the end of the month.
Ads rejected
The Ads rejected widget shows the percentage and number of rejected ads.
Channels reject ads due to perceived policy violations, unlawful messaging or industry limitations. One example could be a rule not to use “you” and “yours” if the advertiser is a mental health app. The content of the description, imagery and copy may all lead to rejection.
Currently this widget only includes the Meta channel.
Learning Monitor
With the Learning Monitor widget you can easily address issues with campaigns and ad sets in the learning phase.
Ad Sets that learn too long require more budget to exit the learning stage, campaigns that failed to learn should be stopped and re-launched, and ad sets with limited learning should be observed. Finding, tracking and fixing can take a lot of time.
Currently this widget only includes the Meta channel.
Ad Ranking
Use the Ad Ranking widget to show your top performing ads, with configurable sorting criteria.
To get started, set up Ad Ranking in Reporting, and add it to the Homepage. For more information, see from Customizing the Homepage.
There are some differences between the Ad Ranking features and the widget. Currently, the widget version doesn't support Bid Goals or combining similar ads.
Tip You can define several Ad Ranking widgets.
