To use Smartly, the platform needs to be able to create, preview and publish ads, access analytics, and manage catalogs on your behalf in all channels you want to use it for.
The Ad Account Authorizer
Each channel needs a designated Ad Account Authorizer. This can be either a member of your agency or a client representative. This user must have full Admin access to all relevant ad accounts, because Smartly needs that access.
This role
Connects ad accounts to Smartly and sets up the permissions
Manages pixels in Smartly
If your client can’t grant these permissions to your agency, a client representative must assume the Ad Account Authorizer role.
To find out what permissions the Ad Account Authorizer needs in each channel, see Ad accounts and permissions in Smartly.
Connecting ad accounts
For instructions on how to connect each ad account to Smartly, see the following:
Connect a Meta ad account (don’t forget to add the Facebook pages, too!)
For more information
See the Manage ad accounts section in the Knowledge Base.